Antevenio (case study) is a leader in the field of online advertising and interactive marketing nationally and in Southern Europe. It is the only Spanish advertising company publicly traded (Alternext) and has more than 10 years a stable shareholder.
The company has built a business model that sustained itself on efficiency, quality, experience, technology and professionalism. In 2006 Antevenio decided to trade in the Alternext market and contribute to raise funds that would enable it to achieve its objectives of internationalization and growth through ad-Procurement. That is the moment that arises in this case study.
Number of Pages in PDF File: 30
Keywords: Alternative Stock Market, valuation firms, registered advisor, provider of liquidity
JEL Classifications: G15, G32, G34